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The Power Of Stories

by | Jan 19, 2023 | Blog

As you might have gathered from previous posts, I love to read.  With tablets and ereaders, it’s like carrying an entire store full of yummy books, all patiently waiting fo me to devour.

One thing I haven’t done much of, in the past couple of years, is read fiction.  Between self-help, productivity and business books, it had been a real long time since I was immersed completely in a wonderfully sticky, absorbing novel.

So this past festive season, I decided to give my learning a little bit of a break in favour of enjoying some great fiction.  I finished reading Hopeless in literally 2 days.  It was one of those tales that got me so emotionally involved that I was staying up well into the early hours of the morning.  Fantastic book.  No wonder it’s at #1 on Kindle at the moment.

There’s something else I treated myself to: TV.  Again, watching TV is something I rarely do, preferring to read blogs and online magazines for entertainment.  I watched two seasons of a popular TV series, literally back-to-back over a period of few days.  I loved getting lost in the story, and kept doing that  “Oh just one more episode …” thing.

If I must be totally honest, there actually was an ulterior reason for reading the novel and spending some quality time with Apple TV.

I want to write a fantastic novel (doesn’t everyone?), and wanted to deconstruct how plots get built.  I’ve been known to write up to 7000 words a day when I have a plan, an outline.

Trouble is first coming up with that outline, so that it is engaging and totally gripping.

So here are the lessons I have learned from my two-week fiction binge:

Emotional Engagement

The characters are such that we love them, hate them, identify with them, root for them.  In other words, we get involved.

In the non-fiction world of information products,


this can be achieved by helping the reader


get a glimpse of what their life will be like after they consume and implement the information in the product.