I love creating products that can transact on their own. A nice cover, Paypal button or similar, and you’re done.
I love crafting products that solve problems, and at the same time, solve my problem of wanting to cut back on the time-for-money part of my life.
I know many of us have started down the product creation path, some more successfully than others.
One point that I always find slows me down, and sometimes outright derails my product creation flow is having too much going on.
You know that feeling: you want to sit down and create, and your brain is going off in a million different directions thinking about all of the other stuff you should probably get out of the way first.
I’m not talking about starting a load of laundry (so it can be getting done while you create). I’m talking about other parts of your business that entice you away from your product creation focus.
For me, one big siren song that I’ve had to shut off is the other websites I run. At the peak, I was running 50+ sites.
Now many of these sites are pretty much running on autopilot, earning a bit of affiliate marketing commissions here, some Adsense money there.
Then there are other sites that are pretty much taking digital space for no reason. They’re OK sites, but don’t really make enough to pay their own way (ie, domain and hosting cost, plus some overhead of my time).
The worst ones are those for which I registered an EMD (exact match domain) for the target keyword, but didn’t get around to working on beyond the first post.
The thing that causes me untold amounts of psychological pain is deciding whether to renew the domain / upgrade WordPress / add another article and all of the other activities required to keep a site running “properly”.
So this year, I decided to clean up and consolidate. I’ve turned off auto-renewal on domains and hosting for the non-performing sites, put them up for sale, and unloaded a few that way.
For the rest that didn’t manage to attract a buyer even at the pittance for which I was offering them, I’ve dispassionately watched one reminder notice after another fly into my mailbox, and ignored them.
I’ve consolidated the earning sites and hosting accounts, and even combined some of the content, morphing some blogs from nano-niches to mini-authority sites.
It’s early days yet, but traffic has actually increased on the hybrid sites, with a corresponding bump in earnings.
By turning off auto-renewals, I don’t inadvertently get locked in for another year of agonizing over what to do with the website, not to mention that I’m also saving myself some dollars in the process.
You see, it’s bit like pruning. You need to get rid of the clutter, and cut back where it makes sense, so you can make way in your business and in your head for new stuff.
I have found that my productivity has soared, and with it, my motivation to create, create, create.
The decision process was hard: what should stay and what should go. I know I could have pruned further, but for the moment, I’m quite happy with the load off my shoulders. My head is now clear instead of constantly thinking (and worrying) about all those websites.
Make no mistake: you might not be consciously thinking about all of the bits that make up your business, but your subconscious is hard at work keeping track of it all.
Invest in some pruning: simplify, consolidate, and watch the biggest obstacle to product creation disappear.