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The Power Of The Outline

In the creative writing world, there are pantsers and there are plotters. Pantsers, so-called because they write by the seat of their pants, start writing at the beginning of the story and basically just wing it, making it up as they go along. Plotters, on the other...

The 3 C’s Of Commitment

As I embark once again on the Ultimate Blog Challenge, April 2013 edition, I thought I would take a short moment to remind myself of  what precisely is it that makes content, and content marketing, the clear winner in a world awash with information. I mean, there is...

Calendars, Content and Candles

After a long hiatus – almost 6 weeks! – here I am once again.  I won’t bore you with the details of the long break between blog posts, but suffice it to say that I had my hands full. My non-online hands to be precise.  A ton of consulting work hit me...