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Do I Really Need A Website?

I was just reading an article the other day on how Medium and LinkedIn could be the end of blogging as we know it. In other words, why bother setting up your own blog and write diligently, post after post, then go after traffic to see it, when you could simply do...

Au Revoir, Moonpreneur

Back in 2012 — a million years ago in internet time — I created a tiny little website called Moonpreneur – for the moonlighting entrepreneur. Of course, I didn’t know Mompreneur existed at the time.  At least not until Google kept trying to correct my search by...

First Impressions

I read somewhere that buying decisions are emotional first, then backed by logic and rationalization. In other words, you unconsciously decide you love it first, then your brain scrambles to find good reasons why you do. First impressions are important, and never more...