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Calendars, Content and Candles

by | Dec 15, 2012 | Blog, Product Creation, Writing | 18 comments

Candles & CalendarsAfter a long hiatus – almost 6 weeks! – here I am once again.  I won’t bore you with the details of the long break between blog posts, but suffice it to say that I had my hands full.

My non-online hands to be precise.  A ton of consulting work hit me like a, ahem, a ton of bricks, so that what used to be a little side thing turned into a pretty big front-and-centre thing.

The pockets of time I use to squeeze my writing into suddenly were filled with client work, and even spilled over into some of my most coveted me-time slots.

Long story short, I let Moonpreneur lapse in terms of new content.  But a funny thing happened on the way to no-new-content-for-a-while: traffic continued unabated, some referred by my Kindle books, but for the most part, traffic in the past two months has been coming from the search engines.

This is by far one of the most exciting things that have happened on Moonpreneur.  Having done literally no SEO whatsoever, I can now state categorically and definitively that great content is the best search engine optimization strategy.

Moonpreneur surpassed the 100 posts mark back in October, and that means there are a ton of keywords, whether main, long tail or LSI by virtue of the sheer volume of content, mostly revolving around product creation and marketing.

I can also testify to the fact that you would be killing a few birds with one stone by using a blog to document strategy, techniques and progress in whatever area your business specializes in.  For one thing, it creates a great place to capture your learning while it is fresh in your experience.   For another, it can serve as a basis for a product.  Finally, it also serves as a platform to launch said products.

I spent an interesting hour going through the various search terms that have brought visitors to the blog. It has given me a good insight into what my visitors are thinking about and searching for, as well as the terms I’m already ranking for.

By also spending some time looking at page views and how they are distributed across the posts and categories, it gives me an excellent indication on the type of post that generates the most interest.

Adding to that the statistics on which posts generate the most engagement – how many shares, comments, reactions – I have a a good foundation for my 2013 content creation calendar.

Speaking of calendars, I celebrate my birthday today, and I’m thrilled that all that I had dreamed up for the day i turn 50, has materialized in ways I simply did not imagine.

And you, dear reader, are a big part of making this happen.  Thank you!

If you haven’t already, it’s time to start thinking about what products you will launch in early 2013.  There is no shortage of digital product platforms, and I for one, plan on focusing on Kindle for the next little while.

How about you? How is your content and product creation calendar for 2013 looking?