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3 Content Marketing Gems

by | Oct 12, 2012 | Blog, Marketing, Social Media | 10 comments

Content Marketing GemsTogether with relationship marketing, content marketing is the way  to establish your brand, your voice, and, alongside that, the particular way in which you contribute value, ie, your products.

Content marketing fits right into the Connect part of the Moonpreneur tagline (Create. Connect.  Contribute.), and it’s the one type of marketing that lies completely within the power of your writing and your presentation skills.

Here are some ways in which you can make your content marketing even more effective.

Your Story Matters

You and your backstory is what people will recognize and connect with way before they are aware of your branding.  Make your story a central part of your content creation.

This doesn’t mean you bore everyone to tears about your triumphs or sob stories by putting them into every single post.  It just means that you inject enough of you and your story to make you instantly recognizable, real and one of us.

People resonate with your story, not your product.  They resonate with the person, not the blog.  <— Tweet This

Lights, Camera, Action

Just as the content of your story and your particular voice matters, so does how you dress it up.  Communicate in dry, factual style, and you run the risk of sounding like a statistics professor (I guess mine left a yawn impression on me).

Going to the other extreme with superlatives, a ton of adjectives and adverbs, could also overwhelm your reader.  And not in a good way.

Enrich your story-telling with enough detail to anchor the story, but allow your reader to project their own emotional context, their own reaction.

In other words, show them, don’t tell them.

Overcome Natural Inertia

It’s natural for people to share that which resonates with them, that piece of content that has stirred something inside of them.

We want to share that which has made us laugh or made us suddenly stop and think.  The stronger the emotional reaction to a piece of content, the more we want to share it.

The problem is that we are all inherently lazy.  Overcome that laziness and put your social share buttons everywhere.  It doesn’t mean that you have to have a social presence on a certain network to display its button next to your content.

For example, even if  you don’t even have an account on LinkedIn, put it there anyway.  Your visitors might have a crowd on LinkedIn they want to share your article with, and if you don’t provide the button, it’s unlikely that they will grab a copy of the URL, go over to their LinkedIn, paste it and share it.

Just put the button there already, at least for Facebook, Twitter, LinkedIn, Google Plus and StumbleUpon.

I’ve been writing since I was a little girl, and for some reason, ended up in a completely different kind of writing for a living as an adult – computer programming.  It’s still language, and it still needs to be just right for it work.

Content marketing is a little bit like that – needs the right ingredients just like in a computer program, yet the right crafting of words can create the kind of emotional reaction no computer ever could.

Well.  Except a Macbook Air.